The Product Biz Podcast by Monica Little Coaching

How to grow your wholesale business on Faire with Kristin Fisher

July 19, 2023 Monica Little Episode 61
How to grow your wholesale business on Faire with Kristin Fisher
The Product Biz Podcast by Monica Little Coaching
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The Product Biz Podcast by Monica Little Coaching
How to grow your wholesale business on Faire with Kristin Fisher
Jul 19, 2023 Episode 61
Monica Little

Have you ever wanted to simply ask a buyer, boutique owner, or shop owner WHAT they are looking for when they are shopping for products to add to their stores via a platform like Faire?

Wouldn't it just be so nice to get in their heads to KNOW what they are looking for, how to stand out, and how to get your products into their stores?

Today's special guest, Kristin Fisher, shares her experience of being a corporate retail buyer and how you can leverage what she has to share to grow your wholesale business on Faire.

Kristin Fisher is the Founder of the gifting brand, Bocu, a Retail Strategy Coach for Makers and Independent Retailers, and the host of the Product To Profit Podcast.

With a profitable six-figure business and over 15 years of experience as a corporate retail Buyer, she is a retail industry expert on a mission to help female entrepreneurs get inside the mindset of a buyer to scale their small retail business with big retail strategy.

BY THE TIME YOU FINISH LISTENING, YOU'LL​ LEARN:

  • Why your brand identity matters when selling your products on Faire
  • The difference between selling on Faire vs. reaching out to stores - and top tips for BOTH avenues
  • How to create a targeted outreach to store owners to get seen by more buyers and get your products into their stores

LINKS MENTIONED IN TODAY'S EPISODE

Follow Kristin on Instagram @kristinfishercoaching

Listen to Kristin's podcast, the Product to Profit Podcast

Learn more from Kristin in her Faire Secrets Masterclass

LEARN MORE FROM MONICA LITTLE

Website: www.monicalittlecoaching.com

Instagram: @monicalittlecoaching

Watch the FREE Etsy training to get started today: How to Get Your Products Seen on Etsy!

Show Notes Transcript

Have you ever wanted to simply ask a buyer, boutique owner, or shop owner WHAT they are looking for when they are shopping for products to add to their stores via a platform like Faire?

Wouldn't it just be so nice to get in their heads to KNOW what they are looking for, how to stand out, and how to get your products into their stores?

Today's special guest, Kristin Fisher, shares her experience of being a corporate retail buyer and how you can leverage what she has to share to grow your wholesale business on Faire.

Kristin Fisher is the Founder of the gifting brand, Bocu, a Retail Strategy Coach for Makers and Independent Retailers, and the host of the Product To Profit Podcast.

With a profitable six-figure business and over 15 years of experience as a corporate retail Buyer, she is a retail industry expert on a mission to help female entrepreneurs get inside the mindset of a buyer to scale their small retail business with big retail strategy.

BY THE TIME YOU FINISH LISTENING, YOU'LL​ LEARN:

  • Why your brand identity matters when selling your products on Faire
  • The difference between selling on Faire vs. reaching out to stores - and top tips for BOTH avenues
  • How to create a targeted outreach to store owners to get seen by more buyers and get your products into their stores

LINKS MENTIONED IN TODAY'S EPISODE

Follow Kristin on Instagram @kristinfishercoaching

Listen to Kristin's podcast, the Product to Profit Podcast

Learn more from Kristin in her Faire Secrets Masterclass

LEARN MORE FROM MONICA LITTLE

Website: www.monicalittlecoaching.com

Instagram: @monicalittlecoaching

Watch the FREE Etsy training to get started today: How to Get Your Products Seen on Etsy!

Monica Little: [00:00:00] Hello, and welcome to episode 61 of the product of this podcast. My name is Monica Little and I'm your host. And I'm so excited to be chatting with you today about how to grow your wholesale business on fair with our special guest, Kristen Fisher. So this is an awesome episode because I'm willing to bet that you've maybe wanted to just ask a buyer, a boutique owner, a shop owner.

Just what they're looking for when they're shopping for products to add to their stores on a platform like FAIR. Wouldn't it just be so nice to get into their heads to know what they're looking for, how to stand out, how to get your products into their stores? Well, today's special guest, Kristen Fisher, shares her experience of being a corporate retail buyer.

For over 15 years where she literally was doing the buying to find products, buy those products to stock into stores. And she's going to share how you can leverage all of this awesome [00:01:00] information to grow your own wholesale business on fair. This is going to be such a great episode. And she drops so much great information on how to stand out, what you really need to do to attract those eyeballs to you on places like fair.

A little bit about Kristen before we dive in. She is the founder of the gifting brand Boku and a retail strategy coach for makers and independent retailers. And also she's the host of the product. It's a profit podcast. She has a profitable six figure business and over 15 years of experience as a corporate retail buyer.

So she is a retail industry expert on a mission to help female entrepreneurs get inside the mindset of a buyer to scale their small retail business with. Big retail strategy. This is what we're going to talk about today. And I just can't wait for you to hear from Kristen. So let's bring her on and let's get to it.

Are you ready to go behind the scenes and learn what it really takes to create consistent sales each and every month with your handmade small business? [00:02:00] Join me, Monica Little, self taught multiple six figure small business owner and your product business coach as I give you the insight and inspiration on how to better run your business and increase your sales in ways that you may not have even been aware of so that your business can truly become what you knew it could be back when you first started.

Learn how to let go of perfection, overcome the fear of failure that is holding you back, and finally start taking action so that you walk away feeling like you've cracked the code on how to run a successful small business. You're listening to the Product Biz Podcast. Well, welcome Kristen to the Product Biz Podcast.

I'm just so excited to have you here today. Thank 

Kristin Fisher: you for having me. I'm so excited to be here. 

Monica Little: This is going to be such an awesome conversation about fare, about what buyers are looking for. I know this is like a hot topic and you have this amazing inside scoop because you were a [00:03:00] retail buyer in the corporate world for 15 years or so, which is just an awesome background.

So please share a little bit. Um, all about you and what you do and your story and all the amazing things that got you to where you are today. 

Kristin Fisher: All right. I'm going to try and do what you did when you were on my podcast and have a really nice succinct story because we all have these really long, beautiful lives that lead us to where we are.

And so I'll try and sum it up for you in a few words. So like you said, I've been in the corporate world or I had been in the corporate retail world for over 15 years. I started out dabbling in buying and design and product development and manufacturing, and I just wasn't really sure. I just loved the industry so much.

So I dipped my toe in a couple of areas, but I really found that I loved the buying side because of the strategy. I love that mix of creativity and the number side of things and all. Like being this little puzzle piece that fits together. So I really leaned into that and I was a buyer for a bunch of different brands, urban [00:04:00] outfitters, lands end, J Jill, American Eagle, a few others in between, and I really loved that.

But it is very fast paced, high intensity. job. And I was feeling a little bit burnt out. And so around the time that I got married, a lot of my friends were having similar big life events where they were getting married or having babies or buying homes or having, you know, really exciting things and also tragedies happening in their life.

And I am a big gifter. And so I found that it was really hard for me to Gift and not break the bank and still have a beautiful presentation and just be able to be there for them. Because, because of my corporate experience, I had moved around a lot. And so I wasn't necessarily physically close to all my friends.

So I decided right after I got married, that I was feeling burnt out in corporate. And I had just experienced this really, really high, high in my life. And then. It was over and I felt a little empty and realized how burnout I was with work. [00:05:00] And so I decided to start my gifting brand Boku, which I now have today, um, which is a gift box brand that has now expanded to not only the website, but also custom gifting for other coaches and entrepreneurs for their writing for their clients.

And. Along that path, when I was going through corporate and kind of balancing both, I think, similarly to you, I realized that I hit this point where I could no longer do both. And for me, I had not left my corporate career in 2020. I was still doing both and it was. Wild because my business really exploded during COVID because people were not able to physically be with one another.

So on the gifting side, it was really blowing up. And I had also decided the start of 2020. You know what? I think I want, this is the year I'm going to really scale. I'm going to go after it and I'm going to do event gifting. So in January, when I was working on my goals, I was all about. In person event gifting.

And that was my big strategy. I mapped it out for the year. And then [00:06:00] like eight weeks, six weeks later, it was like, just kidding. That's not going to work. But I quickly pivoted, which is one of my favorite things to do in business is being open to pivoting. And I leaned into client gifting and that has really catapulted my business.

So less than a year later, I was able to leave corporate. Cause I, I realized that I love it so much. And there is something there that can really sustain. My family and my life and my passion. And so I now am full time entrepreneur in Boku. So that was in 2021. I went full time on Boku and during that pivot out of corporate, I realized I had made all these relationships, all these connections with amazing brands that I carry in Boku.

And I was like, you know what? They're all asking me really similar questions about what I'm looking for, or like tips on how to find other buyers because they knew my background and some of the brands I had been working with throughout my career. And similarly to you, I started really leaning into this idea [00:07:00] of coaching and helping other.

Brands get into those retail stores or even other retailers that have their own shops, just how to optimize their own assortments and do some of those buyer strategies, those big retail strategies and apply them to their small retail businesses. And I just am so lit up by it. So. I now have two businesses and really just leaning into what this coaching side of the business can look like.

It's so much fun. I'm so passionate about it. So I do a couple of different things. That's kind of where I'm at now in my life and business. 

Monica Little: I love it. And really, I mean, we had. Such similar paths. Like we were both in corporate. Yeah. And then we started our own small businesses and then we left corporate.

And then we realized some of the things that we were doing and skills that we had other people could actually Yeah. Learn from. And then we started to help and coach people. Like how fun is that? That how amazing 

Kristin Fisher: the music path. Yeah. We really are. And I think what's so cool is that we both took our corporate retail experience and applied it to our retail businesses.

[00:08:00] And I think a lot of people. Maybe unknowingly do that. Like my business was profitable from year one. And I'm really proud to say that that is because of my corporate background. I took those skill sets that I had and applied them to my business and was able to scale my business profitably because I know how to take some of the emotion out of the product.

And I think we're also tied to that emotional piece, especially for makers, because that is your, you know, I think it's harder, way harder for makers because you're so passionate about the product that you're bringing to life. But when you can step back and kind of take out a little bit of that emotion, you can start to find ways to put more profit in your business and put on that like leader CEO hat when you're making decisions.

So 

Monica Little: yeah, percent. There's this really fun quote that says, well, it's not even a quote. I'm going to talk through an analogy, but a lot of people think of their business as their baby. But if you say that it's like, all right, how much time, energy, dedication does a baby need? You got someone, you got something that's crying middle of the [00:09:00] night, thinking about it all day, every day.

And it's like, how do you step out of that and actually turn your business into a machine because the machine can sustain itself on its own, right? A machine is bringing in the sales versus a baby needs you to be there 24 seven. So yeah, I love what you said about, yeah, sometimes there is a lot of emotion and we, we think of our business as our baby.

But if you shift that to how do I grow this profitably? How do I optimize these platforms? How do I make smart decisions? How do I go outside of my comfort zone? Cool. Now you're building this awesome machine that runs. For you. Yeah. Which is like a really, really fun shift 

Kristin Fisher: to have instead of it running you, which I think a lot of people's children do.

Yeah. Oh my gosh. The show. I don't have children. 

Monica Little: Me neither. Me neither. I don't have children. Cause that part scares me. . That exact reason 

Kristin Fisher: right there. 

Monica Little: Yeah. Right. One day I'll come to terms to that, but, but we'll see when that happens. Yeah. Um, but I love hearing about your experience cause I think it's so invaluable to have that actual buying experience where you literally were working for corporate big.[00:10:00] 

Retailers, um, looking for products to stock in their store. So when we think about the small business owner who's selling on fare or who wants to get into more stores, your brain is what they want to know because they're like, what are these store owners like? What are they looking for? How do I stand out?

What's, you know, what do I need to do to, to drown out the rest of the noise and actually be the one that's seen. So I would love to just kind of open it up there and ask you, what are some of your main tips for small businesses to actually stand out to buyers and to be able to grow their wholesale business?

Kristin Fisher: Yeah, I think it's such a good question. And I think that there is no. I don't think I know that there is no magic answer to that. I think the most important thing is that you have a really, really solid understanding of who you are as a brand. What is your brand identity? What do you stand for? And from there, where do you envision your product being sold?

Because it's just like when you talk to everybody, you talk to nobody. The same thing applies whenever you're trying to grow your wholesale business. If you do [00:11:00] not, if you can see your brand being on the shelves at Target. And on the shelves at Anthropologie and on the shelves at Bed, Bath Beyond. Well, they don't even exist anymore, so let's not use them.

But you get the point. You get the point. If you envision your brand being sold everywhere, you're then just going to not really attract your ideal buyer. So you want to know exactly who you are and the same way you want to attract your D to C customer coming to shop directly from you or find you on Etsy, you have to take that same approach to.

The wholesale side of it so that you're really setting your brand up and positioning your, your brand to be found by that buyer. So I think that that's really the first kind of critical thing is having a really clear brand foundation and identity so that you know, kind of who you're going after. And then once you're clear on that, you can start to say, okay.

Here's how I'm going to start reaching out to different buyers and you can have different levels of businesses that you're reaching out to and you can position your brand in a [00:12:00] way that you can be attracting them on fair or you're attracting them at a trade show or you're attracting them from a cold outreach because different brands are showing up in different places or retailers are showing up in different places.

You know, a buyer for target is not coming to fair. But a small brand would probably prefer finding you that way versus just a random email you're sending them or finding you on Instagram. So I think it's just having a really targeted outreach that ties it back to your strategy of or your vision of where you see your brand being as you scale and grow.

Monica Little: I love that answer so much because I love how you started with like, sorry, there's no magic answer because what I feel happens so often is that's what small business owners are looking for. They're like, just, just tell me what to do. Exactly. That one magic answer, that one magic thing. And it's like, I hate to break it to you across all of these platforms.

There is no magic answer. There's not the one shiny object or that one missing thing that you're missing. It's [00:13:00] literally, I love what you said. How do you determine your brand identity on where you want your products to be sold and connect to that person? So how are you? Elevating your business with your branding, with your photos, with your labels, with the colors, the designs, the every single component of your product has to stand out to align with that store that you want to be 

Kristin Fisher: in, right?

Yeah. If you think about it, so you're a brand selling to as many retailers as you can. Bring it and that's, it's a numbers game, right? You have to pitch to a million people to then, you know, trickle it down. Your conversion rate gets smaller and smaller as you go down that funnel. So if you're just positioning yourself to everybody, those buyers are looking for just that.

That one lens of their store that they're shopping for. So you have to really just like hit the nail on the head for that brand. And that doesn't mean you should change your brand to fit all these, these different retailers. You just need to really stand in your own and really be clear on who you are and how you want to reach out to them.

And. [00:14:00] Use that as kind of your lens whenever you're designing into a new collection. Like what are those parameters that you're going to make sure, okay, I'm designing this whole collection and I have 50 choices and they're all, I'm in love with all of them. They're all beautiful. Okay. Do they fit into these parameters?

Okay. That might automatically eliminate. 20, you know, percent of your choices and you can start whittling it down by just having those parameters because the more you fall into kind of the guardrails that you set for your brand, you'll continue to develop and grow as a brand that are going to attract those bigger, bright, those bigger buyers down the road.

Monica Little: Oh my gosh, I love it. So do you have an example of maybe with your own business with Boku of how you did this? So any because I know you mentioned particularly working with like clients or you even mentioned like events or something like that, too So how did you bring this brand identity to Boku? Just to paint the picture for people in terms of like an actual example of how you did this yourself for [00:15:00] who you're speaking to Your brand identity.

Tell me all those things for Boku. 

Kristin Fisher: Yeah So for Boku, I am buying Product from makers women own sustainable brands. I am bringing your product into my shop So from that perspective, I have that lens of okay These are the different product categories that I need to make sure I always have so my customer comes to me They are able to build a gift that fits in this certain price point.

So buyers are typically saying okay This is my average retail And it has to be a blend of some lower price point items, some middle price point items, some higher price point items, right? And so if you're buying from all brands, you're looking for brands that fit into those different buckets that can build out a collection that feels, um, balanced and interesting and new, and fits all those different types of.

End uses. So for me, I'm all gifting, right? So my product all needs to be around a certain price point so that the total gift is under a certain price point, [00:16:00] different, uh, reasons for gifting. So I'm always kind of looking and building out my assortment for that. And that's what other buyers are doing too.

So. I'm just going to, it's going to veer off a tiny bit. Cause I think this is an important thing to say whenever you find a brand and you're like, this is, this is the retailer I want to be in. It's a small meet, you know, they maybe have like five or six locations, but like, this is the dream small business.

Like this is the gift shop I want to be in and you pitch to them and they're like, no, you pitch them again. No, you pitch them again. No. On the fourth pitch, they say yes. You know why? The first three times you pitched to them, the collection that they were building out. You didn't work. You didn't have a green color.

You didn't have the blue color and they were building out a blue collection. You, I don't know, fill in all the reasons that maybe you didn't fit in that exact moment, but on the fourth try you did fit. So it's I think really important to understand that buyers Go into each season that they're buying for with a vision for that whole [00:17:00] collection.

And so that's kind of the approach I take for Boku. And then on the custom gifting side, so when I'm talking about the client gifting and things like that, where I'm doing a fully custom gift boxes for coaches, business owners to gift their teams, their clients, or whatever. They put their logo on some things I will be designing or my team will be designing gifts that fit into that project.

So I'm looking for very specifically for this customer. This client has branding that is hot pink and lavender. So I'm trying to find gifts that are hot pink and lavender and have a wellness vibe. So it gets even more granular and specific. So it just is all about. the timing and you never know what the timing is.

And that's why I said earlier, there's no like right magic answer because it's all just about the timing and the, the consistency and the dedication to continuing to reach out. Yeah. 

Monica Little: Oh my gosh. I love it. And I'm just taking some [00:18:00] notes. So a couple of things I heard from you is like specificity, which is funny because we were talking about that with Etsy too.

So how do you get super specific with your products? In terms of the color, the purpose, who is it for, how do you use it? Because what you just said in that example, is that how, that's how you're finding some of these items that go into your gift boxes that you're buying at wholesale pricing to put into it.

And you're looking for specific colors, wellness items, things like that. So I love hearing that example. So people can start to be like, okay, now I see when people are like searching for things, what they're actually searching for. And then I love how you said. timing of if you do outreach, it may take a couple of times to actually become a yes.

So do you have any best practices specifically on that? Cause I know there's fair and then there's physically emailing stores. And I know you also mentioned trade shows, which is something that I don't really dabble in too much, but when we talk specifically about fair versus outreach via like emailing or cold calling, whatever it may be.

Number one, um, [00:19:00] is there a preference that you recommend for people in terms of where to be? And if they are doing outreach, is it just once per quarter, keep following up? What are your recommendations there? 

Kristin Fisher: I mean, I think... Just like we all personally have our own preferences for how someone reaches out to us, buyers are the same way.

And I know that that is kind of maybe an answer because it's again, not an exact answer, but I think it's about having a really organic relationship with buyers. And so again, this goes back to the types of buyers you're reaching out to. So when you're reaching out to the buyer at target. It's like needle in a haystack trying to find them.

And I have some tips that I always help clients with on like how to actually find them. But once you find them, then it's being really direct into the point because they do not have time. Like they are supremely busy and your email needs to get to the point. But a small product [00:20:00] business owner, a retail shop owner, an e com shop owner, they want to really build a connection with you because it's their personal money being spent.

On your product. It's of course, it's in the business, but like they could choose to pay themselves, pay their staff, outsource more or buy more inventory. And that inventory dollar amount is small. Usually it's like they want to be really optimized with where they're spending it. So that dollar means a lot to that person, that buyer that you're reaching out to.

So it's really about building a connection. So. I think that it is super important to build relationships on Instagram and have them be really authentic. Not just like I followed you, I liked three of your reels and then send you a cold pitch DM. Hey, do you want to buy my things? It's like, would you ever walk into a shop with a tray of your wares and say, here, buy my things.

How uncomfortable is that? It's the same thing on social media. Yeah. So. I think it's [00:21:00] important to build really authentic relationships and it goes back to, okay, it's a numbers game, but the more clear you are on who you're reaching out to all of that time that you or your intern or whoever you're outsourcing this to, which I don't really recommend outsourcing a lot of that because you want it to feel authentic, but you can get more targeted on who you want to have those.

relationship building strategies with. So I think you want to really get in there on Instagram, connect with them. And then if you are on FAIR and you want to optimize that platform for this, send them your direct link and really move the conversation from Instagram to FAIR or to your direct ordering page, however you want them to order from you.

It's like, Bringing that relationship from fun, flirty, we're dating to like, okay, maybe we can get engaged to like, you want to make them an obsessed customer and buy from you forever, 

Monica Little: you know, I love it. That is so good. I love the part of if it's a small business [00:22:00] boutique retail store. Truly build that relationship with them on Instagram, like have that foundation.

I've never thought of it in that way, but when you explained it that way, I'm like, duh, like, of course that makes sense. It's such a, and it's such a, such a great strategy because truly you are spot on with, and for me co owning a couple of retail stores and knowing that firsthand too, of what it's like to co own a retail store.

We didn't buy anything wholesale. We did everything, um, like commission and consignment based, but a hundred percent, it's like, that is, that is your store and everything that goes into it. You are very particular. So if you have that relationship with the store owner, then that is just elevating that even further.

Absolutely love that tip. I think that's so good. 

Kristin Fisher: So too, like it's important, sorry, just a touch. Like, I think it's important too, to not, not forget about your local shops. I think that it's really. I think a lot of, um, makers that I work with are really quick to be like, I want to scale nationally. I said, I want my brand everywhere, splashed everywhere, but you actually [00:23:00] might act scale to that level more quickly if you have a really connected local following first.

So go into your local stores and have a conversation, maybe have your candles or your jewelry in your car, if the conversation moves more quickly, but go in and spend a little about a minute. a little bit of money in the store or have a conversation and just start to like show your face and connect with them and then go follow them on Instagram and be like, I was in your store today.

And then they might be like, Oh, that person I talked to actually also has a candle company. That's really cool. I like having local candles in my shop and that's how that can grow and blossom. And then you can move it into email and, and you know, take it a little bit further. 

Monica Little: Beautiful. Such a good tip.

Now, now tell me too, um, on the FAIR side, do you have any ways to optimize FAIR as well or any main tips? Cause I love, I think what you said right at the beginning, your brand identity, that's going to be huge on FAIR, right? Who are your products for? What type of products? Why are they unique? Do you have any other tips to share [00:24:00] specifically on FAIR?

Kristin Fisher: Yeah. I mean, I think similarly to what we've talked about on my podcast on Etsy and optimizing, it is the same thing on there. Fair operates with an algorithm and it is the same thing. So when you're brand new to fair, they're going to push you and optimize you more. So the more traffic you're bringing from your Instagram or from your own existing buyers and pushing them to your page on fair.

The more they're going to start to give you some play and it's similar to that. So you do not want to show up on fair and just half asset and throw a couple of products up with lackluster images, really short copy. You want to actually show up with a full collection and really optimize your page from a copy perspective, leveraging SEO.

You can search on, on fair, just like you do on Pinterest or on Etsy to see what keywords are trending and make sure those are, if they're relevant to your brand. That you have them on your page and that you're being really descriptive and clear so [00:25:00] that people can actually find you because FAIR started out five years ago, and it was really edited and Had a point of view and then it has grown and grown and grown and there are so So many brands on there and there is a reason why fair has added filters and fair has added uh, marketing levers and things that they can do on the back end so that you can still connect with your customers because they know that the best, the better the brands do there, the more they bring in, right?

And the more that they bring in, the more people are coming and funneling to your page if you are primed and ready for them. Um, so it's your photographer. It's really solid copy that is specific, because the more specific you can be, the more targeted people are looking for specific things. Like sometimes I'm literally looking for, uh, organic, lip balm, unscented, in, A sustainable tube.

I don't know. I'm making that up, but like, cause I'm working [00:26:00] on a sustainable collection. Like the more specific you can get, the more you're going to put your product in front of the people that want to buy it. So you're then making it really easy for the buyers to say yes and not have to really think about converting.

Cause Tosfair does prime buyers for. Purchasing because it's all laid out. It's so easy for buyers. I think that that platform does key, like they, they key up brands for those buyers and they tailor their services towards the buyers, which I think a lot of makers feel that frustration with, but you got to play that game.

And think of it like a marketing tool. And if you show up and you take that hit, you can convert those buyers to long term buyers from you. And they don't always necessarily need to purchase on fair. That might just be how they found you. 

Monica Little: Yeah, I love it. And there's so many synergies between Etsy and fair, like totally.

And it's, and it's such an important conversation because I know a lot of small business owners [00:27:00] shy away from professional branding. They shy away from professional photos. They shy away from. Getting their labels done professionally by like a graphic designer that knows what they're doing. But if you hear any of my conversations about Etsy and now what you're saying about FAIR, that is literally how you stand out.

And I feel like so many small business owners want to make the money first, and then they're going to invest in their business. But if you invest in your business first and do these enhancements, then you're going to make more money. Then you're going to stand out. Then you're going to get seen on fair and on Etsy and actually be differentiated.

So part of running a small business and, um, I don't know, I, I was such a, this was a learning curve for me of, I tried to DIY everything. And then as soon as I started to make advancements, I'm like, This is blowing up my business way more from. Getting professional photos, doing these big things now, instead of this little waiting game of when I make more money, it's like, if you have a big dream, you got to do it now, like build that business that you're dreaming of now, instead of waiting [00:28:00] a year or two year, because you're going to miss out on so many sales if you're just.

owning all the things that are necessary to actually get 

Kristin Fisher: you seen. I know. I know. And I think it's, it goes back to particularly on the buyer side, if you are looking to wholesale a brand that is early on in their business and they have a handwritten label or they have a website that looks like it was kind of botched together, but their Instagram is really beautiful.

So. That one thing on like the label or the website, like those, those little things are going to make them not necessarily trust you. Even if your product is fantastic and it's the best product that has ever been created. If your brand doesn't look trustworthy, the buyers aren't going to want to spend their money to bring you into their store because they want your following to then.

Find them. They want to know that they can trust that your product's actually going to make them money because they're not buying your product just for the fun of it. They're buying it so they can actually make money [00:29:00] for their store. So you want to think about what they're seeing. So how you're positioning your, you know, your product, your website, your Instagram, like holistically from an omni channel view, how are you showing up everywhere?

Cause they are going to look everywhere and see. How you look and I think just to go back to the conversation that you were when you were talking about, like, before you start, you know, you do have to invest some things. I think that it's really important to say. There are some things you should invest in and some things you can wait on.

You don't have to invest in all of it, but like you're talking about the photography, you need to have good photography. Like that is a non negotiable. Does that mean every single shot you ever put out into the world needs to be? More professional photographer. No, but your key branding images, key product images should be shot by a photographer who knows what they're doing.

And then everything else can be from your iPhone. You know, it's okay to have a mix, but you do need to have brand trust [00:30:00] factor reflected on your website. 

Monica Little: 100%. And then the fun part is too, when you actually start to make these advancements, you start to feel so good about your business. I think that's, that's how many people miss.

Yes. You're like, Oh my gosh, this is a real business. I have professional photos. Look at all these things that I'm doing. So not only does it elevate your business, but man, confidence, you start to feel like this is a real business. Then you start to show up differently. You start to take it even more seriously yourself.

So there's all these like trickle effects, of course, the added sales that come from showing up. Like an elevated business too, but there's the more soft skills that really start to grow from that confidence too, which is a fun part. So yeah, so many benefits to it. I love it. Well, I would just want to ask you one final question.

Is there any, I know you shared so much insight and this question is sometimes I feel like I'm putting people on the spot, but anything else that you want to share, any other like tips or tricks or words of encouragement or last minute things that you want to share with the person listening right now?

Kristin Fisher: I mean, I think, I think the biggest thing is to [00:31:00] just know that you are building a brand that you want to feel really passionate about. And the more that you align your, your own goals, your own passions with your brand, And you then bring that through into your actual branding and marketing. Those are the, the buyers that you're going to start to attract.

And it feels really good whenever you start to bring in buyers, buying your product and you see your product on the shelves of other stores that you feel so proud and passionate about because you have a brand that is holistically you, and it is. you know, the beauty of running our own businesses is that we have control of saying no.

If a brand reaches out to you and they want to buy your products, you can say no to them. If you don't align with those values, you want to make sure that your brand is really like representative of you. And that's how you're going to start to attract those dream buyers that you really want to be in their stores.

Cause they're going to feel that when they start to. You know, find your brand years down the road when you have scaled and you're this huge brand, it will still at the [00:32:00] core be a brand with values and think about something that's really important to just carry with you going forward as more and more brands keep crop, like popping up every day.

So that's my little, my little note to have an authentic brand. Oh, I love 

Monica Little: it. So important. So good. Well, thank you so much, Kristen. I would love to just have you share with everyone where they can find you, your podcast, your Instagram, anything you want to share. 

Kristin Fisher: Yes. Okay. Well, you can find me. I show up on Instagram.

I'm at Kristen Fisher coaching, or you can find me at shop Boku B O C U. I'm on both of those regularly to Instagram or crap accounts. I'm like, what am I thinking? But that's where I'm at. And I'd love to give your I have a fair secrets masterclass. It's dives more into just from the perspective of a buyer, how to really optimize your page.

I've actually done a lot of work with the fair team, the brand success team. So it's a combination of buyer tips and fair inside scoop. So I'd love to give your listeners 50% off code for that. You can use code Monica. I'll give you the link for [00:33:00] your show notes, but come find me. I'm also at the product to profit coach podcast.

So all the ways to find me, I'd love to chat and connect. 

Monica Little: I'll link all those amazing resources in the show notes for whoever is listening and sounds like so much wealth of knowledge that you bring. So thank you. Thank you so much for sharing so many insights. It's such a pleasure to have you here on the product is podcast.

Oh, 

Kristin Fisher: thank you so much. This was so much fun.