The Product Biz Podcast by Monica Little Coaching
If you’re a small business owner, you might feel like you are doing everything possible to grow your business… from SEO, Etsy, Instagram, TikTok, social media, Faire, your own website, Shopify, Amazon, markets and more… but nothing seems to get you closer to actually having consistent sales, to the point that it’s hard to stay motivated and show up for your business. Maybe you feel like you might be at a place where you need some help to get to consistent sales and growth, and maybe you’re even wondering “How ELSE can I grow my business further? How do I even get in front of MORE customers?” If you can relate, then this podcast is for you. Monica Little, owner of Monica Little Coaching, is a marketing, selling and business building coach for handmade product-based business owners. After obtaining a 4-year business degree and working over 8 years in marketing, she decided to leave her corporate job to start her own organic handmade skincare small business… and ended up growing her business to multiple 6 figures through organic marketing and grit. Now she’s sharing how you, too, can grow your business and see your dreams come to life. Listen in for step-by-step tips and tricks to help you take your business to the next level so you can have more sales, more customers and more excitement in your business! Learn more at www.monicalittlecoaching.com ⓒ 2023 Monica Little Coaching
The Product Biz Podcast by Monica Little Coaching
The backbone of your business: understanding the problem that your product solves
There are two COMMON challenges most small business owners face which costs them THOUSANDS:
The first challenge is not knowing what problem their product solves.
The second challenge is DOUBTING the significance of that problem.
Knowing the specific problem your product solves is the backbone of your branding, your marketing, your overall business strategy. Knowing this can create GREAT pieces of content for social media vs. generic, vanilla, boring pieces of content on social media that leads to low engagement and nonexistent sales. Knowing this can create GREAT content for email marketing vs. general, vanilla, boring pieces of content for email marketing that leads to barely any opens or clicks to your website. Knowing this can allow you to CONNECT with your followers, your email subscribers, your target audience and allows your customers to KNOW what you stand for.
EVERY product solves a problem, from ceramics to jewelry to skincare to women's fashion and more. If you aren't sure what problem your product solves, this episode will help you get clarity on this fundamental part of your brand.
And then, there’s the other challenge. Which is the myth of "Big" vs. "Small" problems.
If you think that your products don't solve a “big” enough problem, you'll walk away from this episode understanding the importance of owning the value your product brings to customers. And how thinking that your products don't solve a “big” enough problem is actually rooted in fear...
During this episode, you’ll understand how to challenge your beliefs about the value of your products and how to show up authentically for your products, your business, AND your customers.
LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
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