The Product Biz Podcast by Monica Little Coaching
If you’re a small business owner, you might feel like you are doing everything possible to grow your business… from SEO, Etsy, Instagram, TikTok, social media, Faire, your own website, Shopify, Amazon, markets and more… but nothing seems to get you closer to actually having consistent sales, to the point that it’s hard to stay motivated and show up for your business. Maybe you feel like you might be at a place where you need some help to get to consistent sales and growth, and maybe you’re even wondering “How ELSE can I grow my business further? How do I even get in front of MORE customers?” If you can relate, then this podcast is for you. Monica Little, owner of Monica Little Coaching, is a marketing, selling and business building coach for handmade product-based business owners. After obtaining a 4-year business degree and working over 8 years in marketing, she decided to leave her corporate job to start her own organic handmade skincare small business… and ended up growing her business to multiple 6 figures through organic marketing and grit. Now she’s sharing how you, too, can grow your business and see your dreams come to life. Listen in for step-by-step tips and tricks to help you take your business to the next level so you can have more sales, more customers and more excitement in your business! Learn more at www.monicalittlecoaching.com ⓒ 2023 Monica Little Coaching
The Product Biz Podcast by Monica Little Coaching
Mastering your holiday promotion strategy for Black Friday 2024
In today’s episode, we’re diving into the three pillars required for a successful holiday campaign so that you can make the MOST of the Black Friday, Small Business Saturday, and Cyber Monday hype AND before AND after… through 3 pillars that are required for success: Promotion, People, and Performance.
Most business owners only focus on promotions during the holiday season, without realizing that increasing people and increasing performance is what leads QUANTUM LEAPS! Which is why we'll be diving into strategy for all 3 components so that you see the sales you want.
During this episode, you’ll learn:
- How to choose your Black Friday promotion so that it stands out AND is easy for customers to understand so that they actually buy… and the top mistakes to AVOID that would otherwise cause your promotion to be watered down, confusing, or lost in a sea of others (which DOESN’T lead to sales).
- How to run a marketing campaign leading up to Black Friday that DOESN’T include a massive discount but still is relevant to the season so that you keep your profits AND make more sales.
- The importance of increasing PEOPLE (aka the size of your audience) for the success of your promotion… and a few quick tips on how to get more eyeballs to your business now. The goal is simple: more eyes on your brand = more sales when your promotion goes live.
- The importance of increasing PERFORMANCE above all else and how to improve your email marketing metrics, social media engagement, and website conversion. Performance is key to maximizing impact and even small improvements in email open rates, click-through rates, and engagement can lead to massive, massive growth.
- The performance metrics that matter, how influencing these metrics can make a massive impact, and how to keep assessing what’s working (and what’s not) to keep increasing YOUR performance.
LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
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