The Product Biz Podcast by Monica Little Coaching
If you’re a small business owner, you might feel like you are doing everything possible to grow your business… from SEO, Etsy, Instagram, TikTok, social media, Faire, your own website, Shopify, Amazon, markets and more… but nothing seems to get you closer to actually having consistent sales, to the point that it’s hard to stay motivated and show up for your business. Maybe you feel like you might be at a place where you need some help to get to consistent sales and growth, and maybe you’re even wondering “How ELSE can I grow my business further? How do I even get in front of MORE customers?” If you can relate, then this podcast is for you. Monica Little, owner of Monica Little Coaching, is a marketing, selling and business building coach for handmade product-based business owners. After obtaining a 4-year business degree and working over 8 years in marketing, she decided to leave her corporate job to start her own organic handmade skincare small business… and ended up growing her business to multiple 6 figures through organic marketing and grit. Now she’s sharing how you, too, can grow your business and see your dreams come to life. Listen in for step-by-step tips and tricks to help you take your business to the next level so you can have more sales, more customers and more excitement in your business! Learn more at www.monicalittlecoaching.com ⓒ 2023 Monica Little Coaching
The Product Biz Podcast by Monica Little Coaching
The #1 mistake small business owners make during the 2 weeks before Black Friday (and how to avoid it)
If your focus leading up to Black Friday is “save the date” posts and “don’t forget that our biggest sale of the year is coming up!” announcements, you are making the BIGGEST mistake possible and preventing hundreds, if not thousands, of dollars of sales during the most impactful holiday shopping period of the entire year.
During these next two weeks, your main purpose should not be to PROMOTE your PROMOTION.
Think about it this way: if someone isn’t interested in your product at full price, they won’t care about it even if it’s 80% off during Black Friday no matter HOW many times you tell them that it’s going to be 80% off.
Instead, during these next two weeks, your main purpose is to create a strong sales runway that increases demand and desire of your products NOW so that WHEN you drop the promotion, it is a no brainer for anyone who hasn’t purchased from you YET.
And even better? When you create a strong sales runway now, you’ll get sales NOW and at full price, and ALSO hype up your products for your best Black Friday weekend ever for those who are waiting for the cherry on top.
Tune in to this week’s episode to learn how to prevent this mistake and how to create demand and desirability content for your products so you have your BEST holiday season yet.
LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
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