The Product Biz Podcast by Monica Little Coaching
If you’re a small business owner, you might feel like you are doing everything possible to grow your business… from SEO, Etsy, Instagram, TikTok, social media, Faire, your own website, Shopify, Amazon, markets and more… but nothing seems to get you closer to actually having consistent sales, to the point that it’s hard to stay motivated and show up for your business. Maybe you feel like you might be at a place where you need some help to get to consistent sales and growth, and maybe you’re even wondering “How ELSE can I grow my business further? How do I even get in front of MORE customers?” If you can relate, then this podcast is for you. Monica Little, owner of Monica Little Coaching, is a marketing, selling and business building coach for handmade product-based business owners. After obtaining a 4-year business degree and working over 8 years in marketing, she decided to leave her corporate job to start her own organic handmade skincare small business… and ended up growing her business to multiple 6 figures through organic marketing and grit. Now she’s sharing how you, too, can grow your business and see your dreams come to life. Listen in for step-by-step tips and tricks to help you take your business to the next level so you can have more sales, more customers and more excitement in your business! Learn more at www.monicalittlecoaching.com ⓒ 2023 Monica Little Coaching
The Product Biz Podcast by Monica Little Coaching
The Confidence Shift: how Whitney transformed her business and herself
Self-confidence is often looked at as a trait that some people are simply born with…. But today’s podcast interview with Whitney from Cleansed reveals how much confidence anyone can build in just one year and the incredible business results that come from it.
Whitney’s journey started with trying to find a solution for skincare products that wouldn’t irritate her daughter’s extremely sensitive skin. She began creating her own skincare line that actually worked for her daughter and, before she knew it, was sharing her handcrafted soaps with friends and family, too. When her husband encouraged her to turn this hobby into a business, Whitney took the leap - she began selling at local markets and received so much support from the local community... but she hit a roadblock when it came to scaling her business. Many small business owners find themselves in a similar situation, don’t they?
This episode will inspire you to see how confidence – both business confidence and personal confidence – is what finally grew Whitney’s sales and business.
Whitney’s story will inspire you to see how someone can go from not having any personal social media profiles at all…. To having a business social media with JUST photos of her products…. To showing her face… to now, talking on her stories, hosting IG lives, and posting reels showing the person behind the business and actually connecting with her growing follower base. Can you imagine how transformative this journey must have been?
This confidence came from confidence in her business and the confidence in the solution that her products provide, all of which led to confidence in herself…. To the point that when she meets people in person, she no longer says she’s a stay at home mom of 2 girls and hides the fact that she has a business… but instead, she speaks from her heart, tells people about her business, and is proud to be the owner of a successful skincare business.
What you’ll learn in this episode:
- The inspiring story behind Cleansed and how it grew from a personal need into a successful small business
- The personal mindset shift that helped Whitney go from fear of social media to confidently selling online
- The business confidence that came from professional branding, updated labels, and professional photography
- How investing in PBA provided Whitney the roadmap & support she needed for business growth
- How Whitney’s confidence shift positively impacted both her business and personal life
So, are you ready to embark on your journey to bigger, bolder confidence and success in your business?
About Whitney: Whitney McClure is the founder of Cleansed, a skincare brand that started as a personal solution for her daughters’ severe skin sensitivities and evolved into a skincare business for those with sensitive skin. Whitney was awarded the 2024 Breakthrough of the Year Award in Product Biz Academy—and today, she shares her incredible journey of overcoming self-doubt, rebranding her business, and achieving major growth in just one year.
LINKS MENTIONED IN TODAY'S EPISODE
Follow Whitney on Instagram: @CleansedPureAndSimple
Shop Cleansed products: www.cleansedpureandsimple.com
LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
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