The Product Biz Podcast by Monica Little Coaching
If you’re a small business owner, you might feel like you are doing everything possible to grow your business… from SEO, Etsy, Instagram, TikTok, social media, Faire, your own website, Shopify, Amazon, markets and more… but nothing seems to get you closer to actually having consistent sales, to the point that it’s hard to stay motivated and show up for your business. Maybe you feel like you might be at a place where you need some help to get to consistent sales and growth, and maybe you’re even wondering “How ELSE can I grow my business further? How do I even get in front of MORE customers?” If you can relate, then this podcast is for you. Monica Little, owner of Monica Little Coaching, is a marketing, selling and business building coach for handmade product-based business owners. After obtaining a 4-year business degree and working over 8 years in marketing, she decided to leave her corporate job to start her own organic handmade skincare small business… and ended up growing her business to multiple 6 figures through organic marketing and grit. Now she’s sharing how you, too, can grow your business and see your dreams come to life. Listen in for step-by-step tips and tricks to help you take your business to the next level so you can have more sales, more customers and more excitement in your business! Learn more at www.monicalittlecoaching.com ⓒ 2023 Monica Little Coaching
The Product Biz Podcast by Monica Little Coaching
Live Q&A on how to grow your online sales (limited time replay)
During this live Q&A, you'll hear questions from small business owners who participated in my live training and the answers needed to grow their online sales.
Enroll in Product Biz Academy before doors close at: https://www.monicalittlecoaching.com/limitedoffer
Questions during this Q&A include:
WEBSITE:
- CREATING A WEBSITE: I would love to figure out a website so I can expand that way as well. As far as website development, is it a smart idea to get an individual to work on it or a company that has been semi recommended to work on your site?
- TRAFFIC: How do you drive consistent traffic to your site? I have tried Google ads, Facebook ads, social media posts, SEO, etc and I can't get to that next level. Is there a way to get consistent traffic to my website without having to rely on social media?
- CONVERSION: I’ve been trying to figure out how to sell through my website and other online sites, but it’s not been working. I had visitors every month to my website, it’s not converting the way I’d like to see it. How do I increase conversion for those who do visit my site?
SOCIAL MEDIA:
- SHOWNG UP: I’m so scared of social media. I’ve been doing well by word of mouth. As an introvert how do you do social media videos without showing your face to gain followers and have people trust your brand? How do you put yourself out there?
- FOLLOWING: How to use Instagram to grow your following to be able to get potential customers? How do you attract the right audience on Instagram?
- ENGAGEMENT: If the average amount of people reached in a post is under 200, how can we expect to have any impact? Do we need to create reels? Do still photos no longer work?
- ENGAGEMENT: How do you encourage people to share your site so you can potentially reach more people who appreciate your mission statement and product, resulting in increased sales?
- SALES: I post on social media a somewhat regular basis, but that’s not really converting either. I wish I knew what to do to get sales from social media
- HIRING: Can I hire a Social Media person, since I cannot do it myself?
BRANDING
- TARGET AUDIENCE: I am wondering what your best suggestion is as to how to find the right audience/buyers
- BRAND AWARENESS: How to increase brand awareness and lead conversion in a saturated and noisy online market.
- PRODUCT ASSORTMENT: With the number of products that we craft; is it better to create multiple online stores and how?
ETSY:
- TRAFFIC & SALES: I have a Etsy shop that doesn't do good at all. I'm eager to learn how to get more traffic to my Etsy shop and boost my sales.
CONSISTENT SALES:
- How to get consistent sales. I get sales, but they're very sporadic.
- GETTING STARTED: How do I start an email list? I know I should send out emails. But who to?
- EMAIL CONTENT: Email marketing, UGH. What do I say??? I never know what to say if I don’t have a new product or special.
- AUDIENCE GROWTH: What is the best way to collect emails and/or get buyers to visit your webpage when first starting out after you go through your family and friends?
OTHER PLATFORMS/ADS/OTHER
- PLATFORMS: What do you think is the best platform to sell handmade products?
- AMAZON: What do you think about Amazon handmade? Do people expect bargain pricing?
- ADS: Should I run ads and try to get some sales in the interim? How to use Google and Facebook ads efficiently and cost effectively
STORES
- NEW STORES: I guess I’m not sure if I should be trying to reach out to stores on my own or having an account on Faire? It all seems so daunting to me, especially because it’s just me, myself, & I.