The Product Biz Podcast by Monica Little Coaching
If you’re a small business owner, you might feel like you are doing everything possible to grow your business… from SEO, Etsy, Instagram, TikTok, social media, Faire, your own website, Shopify, Amazon, markets and more… but nothing seems to get you closer to actually having consistent sales, to the point that it’s hard to stay motivated and show up for your business. Maybe you feel like you might be at a place where you need some help to get to consistent sales and growth, and maybe you’re even wondering “How ELSE can I grow my business further? How do I even get in front of MORE customers?” If you can relate, then this podcast is for you. Monica Little, owner of Monica Little Coaching, is a marketing, selling and business building coach for handmade product-based business owners. After obtaining a 4-year business degree and working over 8 years in marketing, she decided to leave her corporate job to start her own organic handmade skincare small business… and ended up growing her business to multiple 6 figures through organic marketing and grit. Now she’s sharing how you, too, can grow your business and see your dreams come to life. Listen in for step-by-step tips and tricks to help you take your business to the next level so you can have more sales, more customers and more excitement in your business! Learn more at www.monicalittlecoaching.com ⓒ 2023 Monica Little Coaching
The Product Biz Podcast by Monica Little Coaching
From corporate to sold out in person events — How Catalina built Heliconia Boutique into a community-driven jewelry brand
What would it look like to bring your brand to life through a powerful in-person event... one that connects your community, celebrates your culture, and creates lasting impact?
In this episode, you’ll hear from Catalina, co-founder of Heliconia Boutique — a Latina-owned handcrafted jewelry brand that blends design, Latin heritage, and women’s empowerment.
From growing up in Colombia to starting a business, the struggles of growth, and finally breaking through and hosting a sold-out launch event in Colorado, Catalina opens up about how Heliconia’s jewelry has become more than an accessory… it’s a statement of identity, resilience, and cultural pride.
Catalina’s story is a powerful example of what happens when you lead your business from the heart and what can happen when you overcome self-doubt and are instead able to build clarity and confidence within to grow your business.
By the end of this episode, you’ll learn:
• How Heliconia Boutique evolved from a sister-led side hustle into a thriving jewelry brand
• The power of jewelry to help women feel bold, confident, and connected to their roots
• The mindset shifts that helped her show up on social media with confidence and authenticity
• Tips for hosting successful community events that deepen relationships and drive brand growth
• How joining Product Biz Academy helped Catalina gain clarity on her audience and marketing
Catalina Quintero is the co-founder of Heliconia Boutique, a jewelry brand that blends Colombian craftsmanship with stories of culture and identity. Through her work, she empowers women to lead with soul and style, and inspires her community by sharing her journey as a Latina entrepreneur in the U.S.
LINKS MENTIONED IN TODAY'S EPISODE
Visit Heliconia Boutique's website at www.heliconiaboutique.com
Follow Catalina on Instagram: @heliconiaboutique
LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
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