The Product Biz Podcast by Monica Little Coaching
If you’re a small business owner, you might feel like you are doing everything possible to grow your business… from SEO, Etsy, Instagram, TikTok, social media, Faire, your own website, Shopify, Amazon, markets and more… but nothing seems to get you closer to actually having consistent sales, to the point that it’s hard to stay motivated and show up for your business. Maybe you feel like you might be at a place where you need some help to get to consistent sales and growth, and maybe you’re even wondering “How ELSE can I grow my business further? How do I even get in front of MORE customers?” If you can relate, then this podcast is for you. Monica Little, owner of Monica Little Coaching, is a marketing, selling and business building coach for handmade product-based business owners. After obtaining a 4-year business degree and working over 8 years in marketing, she decided to leave her corporate job to start her own organic handmade skincare small business… and ended up growing her business to multiple 6 figures through organic marketing and grit. Now she’s sharing how you, too, can grow your business and see your dreams come to life. Listen in for step-by-step tips and tricks to help you take your business to the next level so you can have more sales, more customers and more excitement in your business! Learn more at www.monicalittlecoaching.com ⓒ 2023 Monica Little Coaching
The Product Biz Podcast by Monica Little Coaching
How Tiffany grew her tallow skincare business to 4-figure online months organically in her first year
How can a handmade product stand out in a crowded market and actually start generating real, consistent income?
In this episode, I sit down with Tiffany of Crooked F Farm, a pregnancy-safe, tallow-based skincare brand. Tiffany launched her business in February 2025, and through branding, organic social media, email marketing, and clear niche positioning, she hit consistent four-figure months without markets and without ads
In our conversation, Tiffany shares:
- How she set her skincare brand apart in a crowded market
- Why she decided to focus on pregnancy-friendly and postpartum-safe products
- The exact product launches that pushed her into her first four-figure month
- Branding and label mistakes she corrected inside PBA
- How she uses organic content and aligned micro-influencers to grow her reach
- Email strategies that generate $100–$200 per send
- Her approach to inventory, pricing, and simplifying SKUs
- The mindset shift that gave her the confidence to raise prices and still scale
- What finally led her to leave a six-figure corporate job to fully commit to her business
If you’re new to business and wondering how to grow organically, Tiffany’s story is packed with actionable insights and inspiration.
Tiffany is the founder of Crooked F Farm Soaps and Salves, a small-batch tallow skincare brand inspired by the rhythms of farm and family life in East Tennessee. She creates nutrient-rich products that support women in every cycle of life — from motherhood to midlife and beyond — by returning to time-honored, natural ingredients with a focus on pregnancy and breastfeeding safe products. Her mission is to prove that the simplest, most traditional solutions are often the most effective for modern skin.
LINKS MENTIONED IN TODAY'S EPISODE
Visit Tiffany's website at www.crookedffarmsoapsandsalves.com
Follow Tiffany on Instagram: @crookedffarm
LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
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